Illinois Bicentennial BORN, BUILT & GROWN Multimedia Campaign
At the center of our Bicentennial celebration will be a statewide multimedia campaign called BORN, BUILT & GROWN. The Campaign honors the tremendous people, places, and things that make Illinois so enduringly strong, kind, and beautiful.
This statewide multimedia campaign will help build and maintain awareness of the Bicentennial through the duration of the celebratory year.
Pre-produced content will showcase Illinois’ influence on the worlds of music, sports, agriculture, literature, commerce, history, technology and innovation, transportation, and art and architecture, among others.
These shareable segments will feature facts about Illinois and will be told in an engaging and entertaining manner.
Content will be produced for daily distribution and carriage by television, radio, print, outdoor, digital, and social media.